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insight
Imagination is being destroyed by ‘beige parenting’.
Beige parenting is where parents don’t buy bright coloured products
for their children, as it ruins their minimalistic home aesthetic.
idea
We decided to tackle this modern trend by showing everyone how important colour is for a child’s development and happiness, getting them caring less about aesthetics, and more about living.
Kids learn with colour.
print and press ads
Located in homeware, minimalist style magazines to target these beige parenting.
partnership and products
Collab with Dulux to make people question their decorative choices before making their home uninspiring.
social media
Diary of a sad beige baby.
Instagram carousel posts
ambient & pr
A child’s home is their entire world for the majority of their early years. Imagine if we removed colour from the adult world. It would be miserable and confusing. So we did. To prove a point.
see our other campaigns
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