insight
Gym girls blame themselves when their strength fluctuates.
76% of women find it difficult to complete the same workout at different points in their cycle.
idea
Help gym girls understand how their cycle can impact a workout so they don’t blame themselves.
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Located at Gyms, where people walk and exercise in public and in-store advertising at ‘Female Hygiene’ aisles.
app development
Introducing... Flo Fitness
Information will be available for all app users to learn about how their cycle impacts their workouts.
influencer marketing
Flo will partner with female gym influencers on TikTok
to reach a wider audience.
They will promote the app and educate women on
how their cycle impacts workouts.
These are a selection of influencers we have hand picked:
Content Ideas:
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How your body looks throughout your cycle
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How to maximise your workout potential by tracking your cycle
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Best hacks to deal with your period at the gym
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Why your cycle is the reason your strengths fluctuates
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How to educate to your male gym bros about your cycle
Individual posts that gym girls can relate to so that they feel more seen and reassured.
These will be quotes from social media comments and the app chatroom:
product development
Cycle machines to learn about your cycle:
Flo branded gym equipment with additional on screen app material to learn about your body whilst working out.
As well as in mainstream gyms, the bikes will also be located around big cities for people to use outside.
see our other campaigns
