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insight
Sports induced anger can lead to verbal abuse, also known as a dirty mouth.
Players can wash the dirt off their kit, but the words they hear stay forever.
idea
'Words Don't Wash Off' a campaign by Persil and Dirt is Good.
Making everyone aware of the impacts of verbal abuse
in football before the 2024 Euro begins.
the case history
the pr stunt
To kickstart the 2024 Euro, England will write abusive comments that have stuck with them on their kit, shown in their post-game interview.

the statement
Releasing a statement on Persil and England's social media pages which explains the reasons behind the campaign.

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