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insight
Lots of visually impaired people wear non-prescription sunglasses when driving, even though it’s illegal.
ooh
Our headline is purposely small so people have to squint, to emphasise the lack of visibility when the sun is glaring.
Located:
Outside where drivers would be able to stand and read.
Service/ Petrol stations, by pay and display machines …
Other OOH locations in places drivers would see, to further get the message across.
partnership & tv airtime
Where’s the best place to notify people about the sun?
The weather channels.
Vision Express’ new partnership with ITV Weather will push the campaign to a much wider audience and broadcast the message to thousands of UK viewers.
social media
Video based social media, on all platforms. Pushing the idea by telling the OOH stories from the perspective of the victim.
see our other campaigns
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